Making transformative services such as healthcare accessible to low-income consumers is an ethical challenge of vital importance to marketers. However, most low-income consumers across the world are excluded from the market for such transformative services because of financial constraints arising from poverty. In this paper, instead of focusing on the micro-interplay between firms and consumers, we examine the macro-interplay among firms, consumers, and public policy in addressing the ethical challenge of market inclusion at the base of the pyramid. Specifically, we (...) examine how the Vietnam government used a policy of free and universal health insurance for children under the age of six as a means of lowering affordability barriers and fostering market inclusion in the healthcare market. Overnight in 2005, all children under the age of six living anywhere in Vietnam became eligible for free health insurance. Using this policy intervention as a natural experiment, we compare market inclusion outcomes of children under the age of six with older children who were ineligible before and after the program was implemented. We show that lowering affordability barriers through public policy increases access to target services, increases consumers’ overall out-of-pocket spending, and increases access to complementary services. By adopting a macromarketing lens, this study makes a strong case for collaboration among firms, governments, and communities in addressing the ethical challenge of system-wide market inclusion in base-of-the-pyramid markets. (shrink)

Collected works of Rol-paʼi-rdo-rje on the doctrines of Dge-lugs-pa (Sect) and Buddhist philosophy.

Text with commentary of Ye-shes-rgyal-mtshan's Theg dgu spyi bciṅs kyi ʼgrel bshad nyi maʼi ʼod zer on general perspective of the philosophical concept of Buddhist doctrine.

Selected works of author predominantly on Buddhist dialectical and logical study.

Explanation of the philosophical position (siddhānta) of the Vaibhāṣika, Sautrāntika, Yogācārya, and Mādhyamika schools of Buddhism.

On essence of Mādhyamika philosophy by Lcaṅ-skya II Rol-paʼi-rdo-rje, 1717-1786 and commentaries by Dkon-mchog-ʼjigs-med-dbang-po, Khri-chen-bstan-pa-rab-rgya, and Dalai Lama XIV Bstan-ʼdzin-rgya-mtsho, 1935-.

Basic course of study of elementary Buddhist logic and dialectrical studies of Lamaist Buddhist in Tibet.

Study on Buddhist philosophy and logic of affirming and non-affirming negative.

Study on the aspect of consciousness in Indic philosophy with special reference to the works of Vasubandhu, Śaṅkarācārya, and Aurobindo Ghose, 1872-1950, philosophers.

On Buddhist logic and dialectical studies.

Elementary Buddhist logic and dialectical studies.

Complete works of 3rd Rdo Grub-chen ʼJigs-med-bstan-paʼi-ñi-ma, 1865?-1926 on Rñiṅ-ma-pa doctrines, Buddhist philosophy and rituals text.

Study on the concept of jiva in Śaktiviśiṣṭādvaitavedānta philosophy and also in Indic philosophy.

On Buddhist logic and dialectical studies.

Buddhist logic; the principles of diputation arranged for the beginner.

Collected works on diverse aspects of Tibetan Buddhist doctines and philosophy of Dge-lugs-pa tradition.

Classical commentary, with supercommentaries, on Jaimini's Mīmāṃsāsūtra, basic work of the Mīmāṃsā school in Hindu philosophy.

Encyclopedia of words and phrases of Hindu religion and philosophy.

Collected works of Dngul-chu Dbyangs-can-grub-paʼi-rdo-rje, 1809-1887 on Tibetan Buddhist doctrines, philosophy, and rituals of Dge-lugs-pa.

Critical study on philosophical positions (sidhānta) of the Vaibhāṣika, Sautrāntika, Yogācārya, and Mādhyamika schools of Buddhism with Hinduism.